Overview
As a boutique festival, the team couldn’t match inner-city festivals with high footfall and logos on large LED screens viewed by hundreds of thousands. Instead, they leveraged their core strengths: creativity and immersive design.
The Solution
Working with The Collab, they produced the Amazon Fashion Haus — a bespoke micro-venue that cost less than a static logo placement but delivered greater impact. The venue featured:
- Catwalk for fashion shows
- Dressing-up boxes
- Photo booths
- Programme of performers, hosts, and DJs
Results
The team brought in influencers to create and share content, while exclusive merchandise sold via Amazon Fashion drove traffic back to the brand. What began as a standard festival partnership evolved into a fully immersive brand experience, driving engagement, generating content, and boosting sales.
