The Brief
Jack Daniel’s sought to introduce their new product range to Gen Z audiences while building social media engagement.
What we delivered
In partnership with Cirque Du Soul, a ‘room takeover’ was executed across multiple UK events. Each activation featured a dedicated bar with product samples, branded photo booths, signage, and custom decor. The campaign successfully collected consumer data and generated social content through branded printed photos, introducing the new products to thousands of students nationwide.
