Linq
When Linq — the new tech app making it safe to send your nudes — came to us to help engage a national youth audience, we knew exactly where to start.
We utilised our partner brand, Cirque Du Soul, whose 18–35 crowd was the perfect match, and integrated Linq into four of their sold-out shows with a footfall of 11,000+ customers across the UK.
The partnership featured marketing rights and a bespoke brand activation — a giant branded four-poster bed. It was a massive hit, with queues of students lining up for photos at every event.
Why the bed?
- It seamlessly aligns with Linq’s playful identity while subtly reinforcing the app’s core purpose.
- It gave reps a chance to chat and share what Linq’s all about with customers.
- Guests had to visit Linq’s socials to get their photos, driving traffic and engagement.
The results from the partnership?
- 1000+ new users
- Great social engagement and content
- A powerful alignment with one of the UK’s coolest nightlife brands
